
FernAI is a Strategic AI Consultancy focused on financial attribution from AI investments. The mission of FernAI is to help companies prioritise their use-cases, prove value in pilots and sustainably scale with ROI observability
Gartner has predicted that AI investments will reach $2.5tn in 2026, yet, industry feedback suggests that 80% of AI projects fail to demonstrate material ROI. This creates a $2tn black-hole
From Roadmap Prioritisation to Perpetual Attribution, we help you strategically select the right use cases with Fern Imagine, validate them with Fern Pilot, and track them forever with the Koru Engine

A Legacy of ROI-First Leadership
Sam Jeremiah, Founder of FernAI, has worked at the intersection of Data & AI for two decades, navigating the shift from “innovation spend” to “business survival”
Having worked intimately with Hyperscalers like Google Cloud & Oracle, and scaled over 150 AI projects, Sam has seen first-hand where the “causality gap” exists
FernAI is the culmination of that experience—a dedicated platform to ensure your AI projects move into the black
